Buzz Words

Buzz words stray from common usage of the word. They capture whole ideas rather than a single item and are meant, over time, to provoke an automatic and involuntary response or action to the terminology.

We are so gullible. We get schmoozed and instead of questioning the word or phrase, we adopt it into our own vernacular and use it like we know what we’re talking about.

Question phrases you hear every day but don’t quite understand. Are you being gathered into an exploitable demographic?

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